Music site Pitchfork acquired by Condé Nast

Independent music website Pitchfork has announced that they have been acquired by Condé Nast, the media company that owns magazines such as Vogue, Vanity Fair, The New Yorker, GQ, and Wired.

The Chicago-based online music magazine, which will soon celebrate its 20th anniversary, expressed excitement over the news. “We’re honored to join their family,” the magazine said in an article.

Launched in 1996, Pitchfork came out when very online magazines were still starting out. Their readership has increased little by little since, and they started launching different sections, which they refer to as “home for both emerging and seasoned voices”–a music festival, video programming on the website, and The Pitchfork Review (a print magazine).

Pitchfork will be the first standalone music outlet of Condé Nast.

The figures were not revealed, but the BBC has reported worthofweb as saying that the Pitchfork website alone was worth $82 million.

“Condé Nast believes, as we do, that Pitchfork has built an editorial voice that stands strongly alongside its others, and that the integrity of that voice— and our opinions— are fundamental to our identity. We’re incredibly fortunate to have found in Condé Nast a group of people who share every aspect of our focus,” Pitchfork said.

This acquisition, according to Fred Santarpia, Condé Nast’s chief digital officer, will bring Condé Nast a standalone music publication with a strong editorial voice, bringing “a very passionate audience of millennial males into our roster.”